This is a no-fluff, and easy reading report about making some extra money through online marketing.
Newbie Internet Marketing is based on a part-time income model to start off with, which can be up-scaled to replace a full-time income over a period of time. In order to be successful within online marketing (or any other business venture for that matter) you need to be committed, be prepared to roll up your sleeves and invest some significant time and effort to take full advantage of the information being shared here.
I am afraid however that if you came here expecting me to give you some magic, sure-fire and easy way to make a million dollars in one year, you are going to be extremely disappointed. In my experience I have noticed that prospective internet marketers who are looking for a “big hit” right from the start, seldom do well. The ones who are more grounded however, with realistic expectations and a focused approach, invariably end up being highly successful.
HOW TO PREPARE YOURSELF FOR INTERNET MARKETING SUCCESS
Let us start with a practical exercise by taking a piece of paper and jotting down what are your actual online marketing goals. Ask yourself the simple but honest question, as to why you are here and why you chose to download my report. You will be amazed that within the answers to those questions, you will most definitely find out where you want to be after you have attained online success. If you have difficulty in asking yourself real pertinent and hard-hitting questions, consult a trusted close friend, spouse, partner or mentor and it will become even easier.
Write down the outcome of this self-analysis and use this as an essential part of your psychological preparation, and building up your toolkit. To have any chance of making money online, you need a master plan and toolkit, in the same manner that a big organization needs a business plan. It is quite simply articulated by the saying that states, “to fail to prepare, is to prepare to fail”. Think of it as an intention or desire to build a house, which will be nigh impossible without a plan, building contractors, and the materials.
ONLINE MARKETING ESSENTIALS
Now that we have the psychological justification and framework in place, let’s progress to the essentials that will determine your online marketing success. Some of these attributes and/or tools/skills you may already have but if you don’t, please make a concerted attempt to do so as soon as possible.
a) Computer literacy – Ensure that you are familiar with basic email, word processing, manipulating files (copying, pasting, editing) and typing at a reasonable speed. The digital media is all about speed of access and speed of reply, so don’t get short-changed. If you lack any of the afore-mentioned, just enrol for an inexpensive course at a local community college.
b) Your own computer – Get yourself a computer that has all the necessary software, with enough memory and a hard-drive with adequate space to store big files. Consult a friend that is knowledgeable for advice in this respect. Preferably, you should get yourself a laptop in due course, as it allows you to work from almost anywhere.
c) Basic knowledge of sales and marketing –If you want to be a successful online marketer, get to grips with marketing fundamentals. Become completely familiar with basic terms like, product creation, market planning, competitor analysis, exceeding customer expectations, and customer retention. Get any suitable book related to “Marketing Essentials for Dummies” and read it.
d) Specific knowledge of Internet Marketing terminology – Do not even consider internet marketing if you are not yet familiar with terms like affiliate marketing, Google Adsense, Pay Per Click (PPC), Pay Per view (PPV) JV partnering, list building, auto responders, long tail keywords, web hosting, FTP and other related terminology. There are more than enough free resources available to learn from.
e) Start-up money and a budget – There are many adverts about “Making money online without spending a cent”. This is pure gibberish and completely misleading. You will need money, even if it is to only pay for your internet connection. Get into the habit of treating your online venture like a true business, because that is exactly what it is. So put some money aside, even if you have to borrow $50 or $100 and use this as part of a dedicated budget, separate from your other day to day expenses.
f) A mentor – The most successful business people in the world all have mentors, or at least a network of associates that they can bounce ideas off, or get advice when they are stuck with anything. Your approach must embrace successful internet marketers who will share ideas with you.
THE INTERNET MARKETING JOURNEY – NICHE MARKETING
It is imperative that you brand yourself as an expert in some niche market. The internet and social media market is huge and is growing on a continuous basis. Many people fail with their online start-ups because they do not identify their existing strengths by asking questions like,
• What am I passionate about?
• What do I love to learn and share with others?
• What are my core competencies and skills?
You then try and combine all of the above answers with researching the market to establish what gap can be fulfilled with your specific knowledge. Alternatively, you can also go to a very reliable website resource like http://www.ask.com or http://www.answers.yahoo.com to get a real-time indication as to what people are really looking for. Niche marketing is about problem solving, and ALL PEOPLE do have problems or challenges that need to be addressed.
FINDING NICHE PRODUCTS – AFFILIATE MARKETING
Having identified your niche market, you now need a product within this niche. Your best bet, especially when starting off, is to search for a good affiliate product with an attractive commission of 50% or more. Go to www.clickbank.com or www.commissionjunction.com and find something appropriate. Obtain the relevant keywords for your affiliate product and check what amount of searches it gets on a monthly basis by using the free Google keyword tool. In this manner you can target low competition, but high volume keyword search terms.
MARKETING YOUR PRODUCT
Have you seen internet marketing adverts promising you millions with “No website required”? This is a fallacy and you better get it into your mind that if you don’t have your own product, you at least need your own website. It will differentiate you from competitors, especially when it comes to affiliate marketing, as you will be selling the same product. Having your own website has numerous advantages including the ability to capture the names of interested respondents to build your own opt-in list and monetising with Google Adwords for extra revenue.
If you have initial reservations about setting up your website, or not regarding yourself as “technically savvy” enough, then outsource this to a freelancer that will do it for about $10 or even $5. Go to www.gigsbuck.com, www.fiverr.com or www.rentacoder.com and you will find plenty of them. A domain name will cost about $10 to register on an annual basis, and monthly hosting fees for unlimited websites are also in the region of $10. This money should all be provided for from your initial budget.
DRIVING TRAFFIC TO YOUR WEBSITE
There are both free and paid methods to drive traffic and I suggest that you try both. Just remember though that the term “free” is misleading as you still have to spend time to do it, and “time is money”. Nevertheless, you can start with article marketing with backlinks to your “money site”. There is also the option of using social network marketing like Facebook, Twitter, Digg, Squido, Stumbleupon, Hubpages and many others.
Paid methods can include Google Adwords, ezine advertising, classified adverts (both paid and free). There has been a tendency of late for a migration towards Pay Per View (PPV) as it gives you more exposure at a substantially reduced cost.
Please also do not discount the many fantastic software packages that can automate some of your tasks like article directory submitters, pinging services, social network and blogging posters.
MAKING YOUR FIRST DOLLAR ONLINE
It is of outmost importance that you make your first dollar online as quickly as possible. This is for both psychological and practical reasons. “Success breeds success”, and after making your first few dollars, you will be inspired to achieve more. From a practical point of view, you need “a return on your investment”, based on the amount of money you have spent on domain name purchase, webhosting and outsourcing.
Here is a simple formula, for making some dollars within only a few days.
Go to a reputable website like www.fiverr.com, www.gigsbuck.com or www.gigme5.com. They have a section where people are looking for service providers in the categories of Social Marketing, Travel, Writing, Advertising, Music, Tips & Advice, Business, Technology and Other (Miscellaneous). Ask yourself some questions relating to your initial self-introspection about your inherent skills and competencies. Are there any simple jobs that I can perform i.e. article writing, posting to forums or even blog commenting? There must surely be a match to your skills, or alternatively you can always outsource it.
INTERNET MARKETING GOALS – GETTING READY FOR SUCCESS
Make your internet marketing goals alive by reading it out loud every morning and every night, so that it becomes a habit. Get yellow stick-it papers and tack your goals near to your computer as you create content or interact with clients. Make copies of your goals and put them in all your private places like your automobile, inside of briefcase, garden shed and even garage. The more you are reminded of, and read your marketing goals on a consistent basis each day, the more you’ll have a burning desire to reach them.
BECOMING THE NEXT INTERNET MARKETING GURU
The journey of a thousand miles starts with the first step, and that is exactly how many of the well-known internet marketing gurus started off. You are as human as they, and it is simply a matter of adhering to some of the guidelines as depicted in this report, to achieve similar success.
Become the best, and don’t just be one of the rest.
Good Luck!!!
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